Soil Capital allows companies to pay for certified carbon improvements generated by partner farmers. Kiosk facilitated their most recent collection of farmers’ carbon data by allowing submission over WhatsApp, elevating the response rate among an audience that spends little time on computers.
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Soil Capital farmers are periodically required to submit data relating to their activity to accurately generate carbon certificates and get rewarded. However, using traditional channels like email and calls proved ineffective, since farmers are often outside, far from their computer.
They therefore needed a platform on which farmers could quickly and easily submit their data, that was compatible with their on-the-go lifestyle. The conversations also needed to be centralized for Soil Capital, with over 1200 farmer relationships to manage.
Improve the efficiency of collecting information from farmers
Take the first step in creating more personal and reactive relationships with farmers
Using Kiosk, Soil Capital was able to send out a bulk information request to all farmers on WhatsApp, enabling straightforward responses and personalized interactions.
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High-quality feedback: Because Whatsapp is so interactive, Soil Capital gained valuable insights into the farmers’ experience with their product - some had login issues, didn’t understand the tool, etc.
Efficient communication: Farmers were able to send photos, documents, and voice messages to Soil Capital, creating seamless interactions
Thibaut Millet-Taunay
Head of Sales & Marketing
Kiosk made it easy to curate dynamic messages with custom variables including native WhatsApp CTAs to call or book a meeting with the farmers' personal Account Executives.
Using Kiosk's campaign feature, Soil Capital sent the message individually to over 700 farmers in one click. Thanks to integration with HubSpot, they were able to easily leverage their segmented lists to reach the perfect audience.
When you send a campaign to hundreds of recipients, timing can make a huge difference. Using Kiosk, Soil Capital was able to program the campaign early in the morning, so farmers weren't already at work.
Kiosk’s team inbox allowed the entire Soil Capital team to communicate with farmers. They assigned conversations to relevant team members and had one-on-one interactions to stay close with their users and collect feedback.
Moving forward, Kiosk will help Soil Capital to:
Qualify new leads: leverage flows and integrate WhatsApp entry point on their website
Supercharge user support: establish WhatsApp as the go-to channel for 1-1 interactions between farmers and account managers/IT
Keep farmers engaged: send updates and bulk notifications to farmers regarding their progress in the soil capital program
